After 10 years scaling subscription brands, the most frustrating growth blocker I kept hitting wasn't CPA, ROAS, or spend. It was cashflow.
So I stopped looking only at the top line and started asking different questions:
- What's the payback period per channel, per country?
- How are old cohorts developing — are they paying out as modeled?
- How much can I expect from existing users vs. new users this quarter?
- If we push scale now, what does that do to cashflow?
What was your most frustrating growth blocker?
Originally published in The Growth System newsletter on LinkedIn.