- Feed your top landing pages into Claude.
- Tell it about your product, the problem you're solving, and your competitors.
- Ask it to find audiences you're missing and angles worth testing.
- If you have significant Google activity — pull your search terms from the last six months and add those too. Tell it to distill potential from there.
Look at Gruns. Their main product is a gummy nutritional supplement. But they have dozens of landing pages aimed at completely different audiences:
- GLP-1 users losing nutrients
- Women in menopause
- Men with fertility issues
- People looking for a digestion solution
- People who don't believe gummies even work
- People who want an AG1 alternative
- Influencers with dedicated landing pages
The structure of every page is identical. Only the images and copy change, which dramatically simplifies testing and enables insane velocity.
When was the last time you discovered an entirely new audience from your Search Terms?
Originally published in The Growth System newsletter on LinkedIn.